Unsere Geschichte
A Woman With Purpose
It all started with a woman who knew what she wanted: Alice Kriemler-Schoch.In 1922, at just 26 years old, she had the courage to open an atelier for aprons — at a time when few women dared to forge their own path. She soon dressed the region’s most stylish women with her aprons from world-renowned St. Gallen cotton and embroidery.
Road to Paris
In 1944,Alice’s son, Max Kriemler, joined the family and named the house Akris— a tribute to the initialsof his mother’s name.He collaborated with Parisian couturiers, for whom the ateliers produced ready-to-wear collections in the 1970s. At the same time, he and his wife Ute were building their own fashion house with a distinct identity of class and quality.
Family Affair
Today, Albert Kriemler and Peter Kriemler, lead the house in its third generation — with creativity, dedication, and deep respect for their family heritage. Every piece is imagined, developed, and crafted within the house — a quiet commitment to the authenticity that defines Akris, one of the last independent fashion houses with a clear sense of purpose.
Philosophy
Creative Director Albert Kriemler has defined a design language in which heritage meets progress, and elegance is expressed through subtlety rather than spectacle. For more than four decades, he has guided Akris with a vision that has remained consistent yet ever in motion: clothes that are worn, not just noticed; that serve the modern woman, not distract from her.
"A design loved across eras always speaks to its present." - Albert Kriemler
Fabric First
At the core of Albert’s creative process lies the tactile experience of touching, draping, and exploring the fabric. Fabric is not a backdrop to the design, but its beginning. This grounding in material sensitivity forms the basis of what he calls a sensual minimalism, that speaks in clean lines, refined proportions, and a quiet confidence.
Akris – A Century in Fashion
Erzählt anhand seiner Kollektionen die hundertjährige Geschichte des Hauses – von den Anfängen als Schürzenatelier bis zur internationalen Modewelt. Beiträge namhafter Autorinnen und Autoren sowie Fotoessays von Iwan Baan eröffnen neue Einblicke, während John Neumeier und Thomas Ruff von ihren kreativen Kooperationen berichten.